Samsung increases market share in India, while Xiaomi stays flat, Realme enters top five

26 Юли 2019, 14:43:35

Samsung increases market share in India, while Xiaomi stays flat, Realme enters top fiveAccording to the Strategy Abalytics latest research, Samsung has caught up with Xiaomi in India's smartphone market during Q2 of 2019. Xiaomi remains first with 10.2 million smartphones shipped in India in the April-June period for a 28.7% market share. Samsung remains second but with increased units shipped and increased market share - 9.4 million units and 26.3%, respectively. Xiaomi's number one spot is due mainly to the attractive prices and strong retail presence in the country. Still, the brand's growth remained flat, while Samsung added 3.1% to its market share compared to Q2 of 2018. That's due mainly to the strong performance of its A and M series with the refreshed model lineup, good pricing and Samsung's "India first" strategy. Woody Oh, Director at Strategy Analytics, said, "We expect Samsung to build further momentum and it is on track to reclaim the top position in the world's second-largest smartphone market during the second half of 2019."

Vivo and Oppo are on the third and fourth place, respectively. Both brands lose market share compared to Q2 of 2019. Vivo is down from 12.5% to 11% (from 4.3 million to 3.9 million units shipped). Oppo is down from 10.7% to 8.1% (from 3.7 million units to 2.9 million units shipped). However, Oppo's brand Realme, which is a direct competitor of Xiaomi's Redmi smartphones has appeared on the top 5 list for Q2 with 2.8 million units shipped and 7.9% market share. That points out that in India, the main drive for the smartphone market is the low price paired to an attractive set of specs and features.

Neil Mawston, Executive Director at Strategy Analytics, said, "India smartphone shipments grew 3 percent annually from 34.5 million in Q2 2018 to 35.6 million in Q2 2019. Growth was driven by generous discount schemes promoted by online retailers such as Flipkart. India today remains one of only a handful of growth markets among the global smartphone industry." Източник

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