Worldwide smartphone shipments decline by 2.3% YoY in Q2 2019, according to IDC

3 August 2019, 07:27:27

Worldwide smartphone shipments decline by 2.3% YoY in Q2 2019, according to IDCAccording to the latest report from IDC, worldwide smartphones shipments declined by 2.3% YoY in Q2 of 2019. A total of 333.2 million smartphones have been shipped in Q2 which was up 6.5% over the previous quarter. The sharpest decline has been detected in the US and China. However, China's decline has not been as severe as the one from H2 in 2018. The overall Asia/Pacific region which excludes Japan and China is the strongest market currently with shipments increased by more than 3% in the quarter. The main reason for this growth is again India with other Southeast Asia markets.

"Despite a lot of uncertainty surrounding Huawei the company managed to hold its position at number two in terms of market share," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "When you look at the top of the market – Samsung, Huawei, and Apple – each vendor lost a bit of share from last quarter, and when you look down the list the next three – Xiaomi, OPPO, and vivo – all gained. Part of this is related to the timing of product launches, but it is hard not to assume this trend could continue."

The top 5 smartphone manufacturers in Q2 of 2019 accounted for 69% of the total market volume, and the top 10 ones accounted for 87%. "Although the overall market remains in decline, the performance in the second quarter indicates that demand is starting to pick up as the market begins to stabilize again," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "A key driver in the second quarter was the availability of vastly improved mid-tier devices that offer premium designs and features while significantly undercutting the ultra-high-end in price. Combine this with intensified and generous trade-in programs across major markets and channels and upgrading now makes more sense to consumers."

Samsung maintains its top position with annual growth of 5.5% and a total of 75.5 million smartphones shipped. Samsung's A-series is the most successful one for the quarter, particularly the Samsung Galaxy A50 and Samsung Galaxy A70.

Huawei's shipments declines only 0.6% compared to Q1 of 2019 which is a minor decline following the severe US-China trade war outcomes. Shipment volumes in China hit an all-time high and accounted for 62% of Huawei's 2Q19 total with 36.4 million units. Huawei P30 and Huawei P30 Pro built upon the P20 and P20 Pro success and did quite well in Q2.

Apple shipped 33.8 million new iPhones in Q2, which was down significantly from the same quarter a year ago. Xiaomi experienced a small year-over-year decline during the quarter with a total of 32.3 million smartphones shipped. In China, the company struggles with Huawei but in India, it is still the top vendor due to its focus on both offline and online channels. OPPO takes the fifth place in the top 5 due to good performance in China and India, which together accounted for nearly three-quarters of its shipments in Q2.Source

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