Apple iPhone 15 Pro and iPhone 15 Pro Max go official with new titanium design and A17 Pro chip
12 September 2023, 14:06:54
Apple has also introduced the iPhone 15 Pro and iPhone 15 Pro Max which feature a new titanium design. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front. Using an industry-first thermo-mechanical process, the titanium bands encase a new substructure made from 100 percent recycled aluminum, bonding these two metals with incredible strength through solid-state diffusion. The aluminum frame helps with thermal dissipation and allows the back glass to be easily replaced. This new design highlights the Super Retina XDR display with Always-On and ProMotion technologies for an exceptional viewing experience. The available colors include Black Titanium, White Titanium, Blue Titanium, and Natural Titanium.
The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate, and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action. They also introduce the StandBy feature which activates when the devices a flipped in a landscape mode.
iPhone 15 Pro and iPhone 15 Pro Max also introduced the A17 Pro chip including a breakthrough new GPU. This is the industry's first 3nm chip with 19 billion transistors. It has a 6-core CPU with 2 performance cores that are 10% faster. The efficiency cores are four and a 3x faster than those of the competition. Teh 16-core Neural Engine is now 2x faster enabling 35 trillion operations per second. The chipset uses machine learning on device. A Pro Display Engine, ProRes codec, and dedicated AV1 decoder are also a part of the chip's architecture. There's a new USB 3 controller for faster connectivity. The brand-new GPU features Apple-designed architecture. it has a 6-core design enabling a 20% increase in speed improving energy efficiency. It also enables the fastest ray tracing on a smartphone.
iPhone 15 Pro and iPhone 15 Pro Max also offer an improved camera system. The main camera features a 7-element lens with an f/.178 aperture and a 48MP sensor with second-generation Sensor-shift OIS. it can shoot photos in 24 mm, 28 mm, and 35 mm focal lengths. The new Portrait mode available on the non-Pro devices is available on the Pro and Pro Max as well powered by the Photonic Engine. There's also a 12MP telephoto camera with 3x optical zoom, an f/2.8 aperture, and a 77 mm focal length equivalent. It is optically stabilized by using a three-way OIS providing 10,000 micro adjustments per second. Finally, the iPhone 15 Pro and Pro Max have a 12MP ultra-wide camera with macro mode, an f/2.2 aperture, 13 mm focal length, and 100% Focus Pixels.
The iPhone 15 Pro lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use the USB‑C connector and the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduces the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.
iPhone 15 Pro with 128GB starts at USD 999 and the iPhone 15 Pro Max with 256GB starts at 1199. Pre-orders open on September 15.
Related news
Some of the latest and most important news related to Apple, iPhone 15 Pro or iPhone 15 Pro Max
Apple has unveiled the iPhone 15 and iPhone 15 Plus with an updated design. Available in five beautiful colors, the devices use a rear glass shell that has been colored throughout its entire depth. The surface has been edged to create a beautiful matte finish. Both models are IP68 rated for being resistant to water and dust. The front of the devices is adorned with a 6.1-inch display on the iPhone 15 and a 6.7-inch...
12 September 2023
UBI Research forecasts that LG Display will supply only LTPO OLED display panels for two of the totally four iPhone 15 models expected to launch in 2023. The first pair - iPhone 15 and iPhone 15 Max will use 6.12-inch and 6.69-inch OLED panels, respectively, by Samsung Display and BOE (only for the 6.12-inch model) with LTPS. The Pro pair - iPhone 15 Pro and iPhone 15 Pro Max will feature LTPO OLED panels by Samsung...
12 December 2022
Apple today introduced the 10th generation of the iPad with an all-screen design featuring a large 10.9-inch Liquid Retina display. The new iPad is powered by the A14 Bionic chip, which delivers even faster performance with incredible power efficiency for demanding tasks while still providing all-day battery life. Updated cameras include an Ultra Wide 12MP front camera located along the landscape edge of iPad for an...
18 October 2022
Apple today announced the new iPad Pro with the M2 chip. M2, the start of Apple’s next generation of M-series chips, brings even more breakthrough performance and capabilities to iPad Pro, with industry-leading power efficiency, a unified memory architecture, and custom technologies. The 2022 iPad Pro lineup comprises the following models: iPad Pro 11 (2022) Wi-Fi+Cellular - specifications iPad Pro 11 (2022) Wi-Fi...
18 October 2022
The wait is over. Apple has finally unveiled the much anticipated iPhone 14 series running on the new iOS 16. This year's series comprises four models - a vanilla one, Plus, Pro, and Pro Max. The US-bound models from now on will no longer has a SIM tray and physical SIM. They will use eSIM only. Let's start with the vanilla iPhone 14. This smartphone does not offer anything major new compared to the iPhone 13...
7 September 2022
It's official. Apple will introduce the iPhone 14 and iPhone 14 Pro series on September 7, Wednesday. The event will commence at 10:00 a.m. PT at the Steve Jobs Theater in Cupertino, California. So far, rumors suggest that the 6.1" iPhone 14 and the 6.7" iPhone Max won't get much changes compared to their iPhone 13 counterparts. They will still feature the A15 chip. The "mini" model will be phased out. It is the...
24 August 2022
Bloomberg reported that Apple has chosen September 7 as the date for the iPhone 14 series reveal. According to the reporter, Mark Gurman, the devices will be launched on September 16. The information comes from "people with knowledge of the matter.". Earlier, leaksters ihacktu and Max Weinbach mentioned September 7 as the date of the event. The event will be pre-recorded and streamed online. The Bloomberg report...
18 August 2022
Counterpoint and Strategy Analytics both report a decline in smartphone shipments, by 9% and by 7% YoY for the Q2. This is the fourth consecutive quarter of annual decline by smartphone volumes. This is attributed to chip shortages, COVID-19, and globally deteriorating economic conditions. According to both companies, Samsung retained its top position with a 9% YoY growth in Q2 (Counterpoint) and 9.5% YoY growth in...
29 July 2022
Counterpoint has published its Q1 2022 Smartphone Market report. A key finding of the report is that Samsung has surpassed Apple and has been the number 1 vendor for the first quarter of this year with its smartphone shipments increasing by 8% QoQ to 74.4 million units. Samsung's market share is 23% with Apple remaining second with 18%. Its shipments have declined 1% YoY to reach 59 million units. Components...
3 June 2022
UBI Research has come up with a list of the devices included in the upcoming iPhone 14 series with their respective display specifications and panel vendors. For starters, it is clearly visible that the 5.4" iPhone mini will not make it for the iPhone 14 series. There will be a 6.99-inch Max model instead. The specifications also unveil that the vanilla and Max models will have LTPS displays with small notches...
23 May 2022
Apple has announced its most powerful iPad Air 2022 featuring the M1 chipset with two times faster GPU, 60% faster CPU, and iPad OS on board. The tablet is adorned with a 10.9-inch Liquid Retina display in a recycled aluminum enclosure. The True Tone display covers the DCI-P3 color space and has an anti-reflective coating. Just like on the previous iPad Air (2020), the Touch ID sensor is integrated into the top...
8 March 2022
Apple has just unveiled the iPhone SE (2022) - a smartphone that looks like the iPhone 8 with a front-facing home button flexing an embedded fingerprint sensor. The dated design is complemented by a very small IPS display - 4.7 inches. However, at the core of the iPhone SE (2022) is the latest A15 Bionic chip with its 6-core CPU and 16-core Neural Engine that really elevates the smartphone experience to a new level...
8 March 2022
The latest research from Counterpoint shows that the global smartphone chipset shipments have increased by 6% YoY in Q3 2021. 5G smartphone chipset shipments grew almost two-fold for the same period. MediaTek continues to be the market leader with a 40% share in Q3 2021 and a 7% increase YoY. Its position is backed by continued strong demand in 4G SoCs and competitively priced 5G ones. Qualcomm is second with a27%...
16 December 2021
Counterpoint has released its Q2 2021 Mobile Market Monitor report. Some of the key findings in the report include: The global smartphone market grew 6% QoQ but declined 6% YoY in Q3 2021, clocking shipments of 342 million units, down from 365.6 million in Q3 2020. Samsung retained the number one spot in Q3 2021 with its smartphone shipments increasing 20% QoQ to 69.3 million units. Apple's global shipments...
30 November 2021