TCL's Alcatel announces an all-new smartphone portfolio for 2018

10 Gennaio 2018, 04:48:55

TCL's Alcatel announces an all-new smartphone portfolio for 2018TCL has restructured the whole Alcatel portfolio of smartphones and for 2018 the new devices are allotted in three series: Alcatel 5, Alcatel 3v, and Alcatel 1x. The "IDOL" logo is gone and each of the aforementioned series will be focused on an important to the consumers' asset while each model features an 18:9 display. The Alcatel 5 will be the highest tier of the three. It will contain devices with high-end features such as face unlock, cinema-style viewing experience, big batteries and competitive prices. The Alcatel 3v will include moderately priced mid-range smartphones with dual cameras, large-screen and high-resolution displays. The Alcatel 1x series will include affordable smartphones that will still have desirable features such as 18:9 full view displays and face unlock. The full range of smartphones will be unveiled at MWC 2018 in Barcelona that will be held at the end of February. "As the global smartphone market continues to evolve, we come into a new year recognizing the need to stabilize and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead," said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. "By modernizing our smartphone designs and being one of the first global manufacturers to offer 18:9 full view displays across the majority of our lineup, we’re able to refocus our efforts at democratizing flagship style features and making these experiences accessible to almost any consumer worldwide."Fonte

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